de-mon·e·tize

To release a product or service from the bonds of demonetization — the price of something in terms of money.

Now the argument should go like this: We can not do a good job of monetizing at all times therefore we should try to avoid it. The conclusion doesn’t follow exactly but I will try to make the propositions compelling. Or maybe not. It will suffice to say that the market value of something does not reveal much. Every person is a market in themselves and trade goes both ways…